The number of responses depends on how in-depth and diverse the data you want to collect for your research. Also, there is a neutral option offered for the undecided respondents at the midpoint of the answer options.Įach of these categories has a numeric value used to measure respondents’ attitudes and opinions.

Respondents may be offered a scale of 3 to 7, or even 9 previously offered answers. It is one of the easiest and most popular ways to get information related to customers’ feelings and opinions about a particular product or service.

The Likert scale is an integral part of many studies, both complex and straightforward. This is done by giving relevant Likert scale responses, which we discuss in the Likert scale examples section. You can also find these statements in the literature named as Likert items.īesides the level of agreement, researchers can also use the Likert scale for measuring the frequency, likelihood, importance, and quality of a product or service.

Then respondents have to choose some of the following answers: “The website has a user-friendly interface.” When answering Likert scale questions, respondents need to choose an answer that implicates to what extent they agree or disagree with a given series of statements. The psychometric scale is named after the renowned psychologist Rensis Likert, who invented the Likert scale to measure the intensity of feelings. The Likert scale is a rating system/ rating scale used in surveys and questionnaires to measure people’s attitudes, opinions, or perceptions. Steps to design a Likert scale What is a Likert Scale? Examples of Likert scale questions to measure customer satisfactionĤ. In this blog post, we’re going to talk about some Likert scale examples, so you can decide for yourself what works best for you to achieve your goals.Īlso, you will learn what the Likert scale is, what Likert-style questions you can implement in your survey template, and how you can design a Likert-type scale in few easy steps.ģ.

It is very likely that by now, you have also filled out a survey in which the offered answer options ranged from very good to very bad. They are a quick and easy way to get a sense of how people feel about an issue, product, or service.Īlmost every survey has these question types. Likert scales are one of the most common research methods used in both paper and online surveys.

Likert frequency scale